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Eaddy and Morgan (2020a, August 26). Transforming insights-driven planning at Coca-Cola. ANA - ESOMAR. Retrieved April 27, 2024, from
https://ana.esomar.org/documents/transforming-insights-driven-planning-at-coca-cola
Morgan and Adams (2019a, September 08). Global insights transformation the high-tech way. ANA - ESOMAR. Retrieved April 27, 2024, from
https://ana.esomar.org/documents/global-insights-transformation-the-high-tech-way-10723